WHAT I DID
Art Direction ←
Graphic Design ←
Website Design ←
Typography ←
Logo/Identity ←
Brand Positioning ←
Content Creation ←
Naming ←
STORY
METHODS | PROBLEMS | APPROACH
In November 2018, a group of Latin American students and I co-founded UNA Munich to build a lasting community where every Latin student could feel at home far from home. Facing the challenge of creating a platform that would endure beyond our own graduation, we established a foundational network that successfully carried forward into a new generation - now operating as LATUM - to continuously support Latin Americans in the city.
MOODBOARD
FEEL | CONNECTION | RELATION
VISUAL STORY
THE HEART OF LATIN AMERICA
Inspired by Latin America’s tropical landscapes and vibrant skies, I developed a color palette and logo that capture the region’s signature energy, warmth, and vitality. Drawing from the rich pigmentation and cultural storytelling of traditional Indigenous textiles, the visual system blends bold, luminous tones to create an authentic identity that celebrates Latin American diversity and heritage.
LOGO
IDEA | COLLECTION | SELECTION
EXPLORATION
The main idea was to create a logo that represented something related to the academic and, at the same time, the flexibility and inclusivity of two different cultures. Therefore, the logo incorporates the number one inside the letter N, as a reference to integration in another of the latin americans students in the German country.
PALETTE
COLLECTION | SELECTION
PRINT
VISUALS | PROCESS | OUTPUT
SOCIAL MEDIA
VISUALS | OUTPUT
DIGITAL SERVICES
USER EXPERIENCE | INTERFACE | USABILITY
